by MARIA GLYKA

Artwork Description

Hydratante, 2025

120.0 x 107.0 cm

Jafia cosmetics packaging, masking tape, posca marker In Hydratante (2025, Contemporary Art Space, Vienna) I examine packaging as an exterior: protective and disposable, a shell more visible than its contents. I repurpose vintage packaging from Jafia, a cosmetics company run by three sisters in the 1960s. Painted and structurally arranged, the boxes form a fragile architecture exposing the emptiness of beauty’s promises. In reframing mid-century packaging through today’s influencer economies, I rethink the endless cycle of products that shape how femininity and desire are consumed.

Artwork Details

Medium: Mixed Media

Genre: